The mum-centric market is growing at a sporadic pace. As a business owner or brand, you need to get your toes ready to engage in marketing strategies that convert. Sometimes, businesses may be unable to meet up with their marketing campaigns due to budget and other unforeseen circumstances. A solution to this is collaborative marketing. 

You don't have to struggle alone as a business. There are more than 1,000 businesses in Nigeria targeting the Nigerian mum and your business shouldn't be sidelined. In this article, we’ll discuss collaborative marketing, and its benefits to businesses for brands and businesses targeting Nigerian pregnant mums.

What is collaborative marketing?

Collaborative marketing is a strategic partnership between two businesses with the same goals. These two businesses will likely have similar products that target pregnant mums. Although, it doesn't necessarily have to be the same products. As long as both businesses share the same interest in empowering pregnant mums with their products, it's good to go.

By collaborating, both businesses can offer unique value to their audience. Never underestimate the power of collaborative marketing as a business owner in Nigeria.

5 benefits of collaborative marketing for brands targeting Nigerian pregnant mums

Before collaborating with any business, you’d want to know the benefits to your business. Note that every endpoint of collaboration is revenue generation for both parties. Hence, shared interests, objectives, and goals are paramount. Here are 5 benefits of collaborative marketing:

1. Brand awareness: In most cases, collaborating with a popular brand can increase brand awareness for your business. While each business has its unique audience, a collaborative post will raise a lot of awareness of your business and of course, result in more leads and sales.

1. Innovative campaigns: Two heads are better than one. The same goes for two businesses switching ideas to showcase an innovative product or offer. Collaborating with another business will produce a unique idea that both parties may have struggled with if doing it alone.

• Increased conversion: Collaborating with a business means you're offering your audiences a unique offer that is the price for one. It's more like a better option than a standalone option at a limited time. Aside from creating a sense of FOMO, it'll lead to increased leads because people would want to know more about this joint product and how it'll fit them. 

• Boosts engagement: Collaborating with a business, especially one with more market presence, leads to more engagement with your business on social media. As you launch your campaign, take note of the engagement rate and see where adjustments can be made. 

• Increases business credibility: One thing a joint campaign can do for your business is boost your business credibility. As people gain awareness of your business and its offerings, they also see your business as a credible source due to third-party validation amongst pregnant mums. Do not play with referrals and recommendations!

By collaborating with other businesses, you are set for success as creativity is at its pinnacle when targeting  Nigerian pregnant mums. Know your audience and what works best for them. Ensure to have a written document stating the terms and agreement for the collaboration.

Subscribe to our weekly business newsletter for marketing tips on improving your brand visibility and targeting your audience here.  For partnerships and collaborations, chat with Promise from Babymigo on 08062397113 or email [email protected]