If your nipples are so sore that they're cracked and bleeding, it probably means that your baby is not latching on well to your breast. Breastfeeding shouldn't hurt, although your nipples may feel tender while you're getting used to it .Breastfeeding is a lovely way to bond with your baby.
Let your nipples air-dry after each feeding. To reduce pain, apply cool compresses to your nipples after breastfeeding. Gel pads can also be used on dry nipples. If your nipples are very sore, placing breast shields inside your bra to prevent contact between clothes and nipples may help.
Medical Doctor