2023 was an amazing year filled with unequivocal, remarkable and jaw-dropping achievements at Babymigo.  As we bid farewell to a fulfilling year of impacting over 300,000 Babymigo parents, we must show how we better serve you and other Nigerian families.

 

 

Product Launch

 

This year, we launched astounding products to support African mums' motherhood journey. They include:

 

• MomCircle: A community built on the crucial needs of new moms to support and help them navigate the spirals of postpartum and motherhood. Together with consultant paediatricians with over 50 years of combined experience, this community has become a haven for mums to ask all their concerning questions about their health and their baby and connect with other African mums across the globe. 

 

• BeyondBirth Prep Kit: The 13 comprehensive instructional videos supported by consultant OBGYNs and midwives help pregnant mums navigate labour, delivery and postpartum. 

 

• Premium Service Listing: We understand the challenges businesses targeted at African mums undergo. As such, we launched the premium service listing for small businesses with a mother and child audience base to showcase their services on our high-traffic website and social channels to increase brand awareness and lead generation and build trust and credibility. To learn more about our premium service listing, contact 09028789410 or [email protected]. 

 

 

PreggClass Wrapped

 

 

In 2023, PreggClass became the number one antenatal support for pregnant Nigerian women. Per our commitment to supporting pregnant African women, we answered over 8,000 questions, managed several high-risk pregnancies successfully and welcomed hundreds of babies, including twin births. 

 

Our consultant obstetricians and gynaecologists, midwives, and other medical professionals with a summed-up experience of more than 100+ years in both local and international horizons ensure each pregnant woman is in good health through personal and group check-ins. 

 

 

Our tailored approach and mastermind structure with over 50+ antenatal classes helped mums prepare effectively for labour, delivery and motherhood. We had a 90% customer satisfaction rate, with many mums transitioning to our vibrant community of new mums, MomCircle. 

 

 

During the weekly live and practical classes, here are some crucial topics our in-house medical professionals discussed;

 

1. Hyperemesis gravidarum 
2. Hypertension in pregnancy
3. Pregnancy induced diabetes
4. Jaundice in babies
5. Nutrition in pregnancy
6. Skincare during pregnancy and postpartum
7. Breastfeeding classes
8. Other topics such as placenta previa, foetal weight, malaria, and typhoid in pregnancy

 

 

MomCircle Wrapped

 

 

MomCircle was launched in March 2023 as an excellent and supportive add-on for new mums navigating motherhood and catering for their babies between 0 and 12 months. MomCircle is a community of consultant paediatricians, nurses, female health professionals and other mums. 

 

 

This community seeks to be a haven and a support system for new mums to navigate all the challenges post delivery, like breastfeeding, baby health, weaning, maintaining work-life balance as a new mum, and supporting mums in other crucial aspects. 

 

 

We welcomed mums in Nigeria and the diaspora and recorded over 80% customer satisfaction rates. Practical classes were held to cater to impeding cultural constraints and debunk harmful postpartum practices. We must equip mums with medically verified information at every point.

 

 

Mums were encouraged to attend classes with trusted family members like partners and grandparents. Our resilient team acted as a first response to emergency cases to mitigate the situation before seeking appropriate medical care. Amidst over 25+ practical mother and child care classes, here are a few of the classes held to support mums and their babies:

 

1. Understanding birth control options
2. Understanding and managing Diastasis Recti
3. Nutrition for 0-6 months babies
4. Nutrition classes for 6-12 month infants
5. Constipation, fever and malaria prevention and management in babies and infants
6. Immunisation for babies
7. Managing cold and catarrh in babies
8. Child development series
9. Teething in babies
10. Dealing with motherhood psychological well-being (Postpartum depression and Baby Blues)

 

We are passionate about impacting the lives of African mums globally and building a community of knowledgeable and intentional parenting in African families. To learn more about MomCircle, send us a message on WhatsApp.

 

 

Our Partners 

 

 

In 2023, we collaborated with innovative organisations and businesses passionate about the well-being of African mothers and paving the way to support them in their motherhood journey. Some notable brands include Access Bank, Peak Milk, Ajinomoto Foods Nigeria, One Wellness Centre, Beacon Health Diagnostics, and Food Knot, to mention a few by organising exceptional campaigns targeted at Nigerian pregnant and new mums to serve as an anchor to show our unrelenting and undeterred support.  

 

 

 

 

Our Campaign Profile 

 

We pulled off a total of 13 impactful campaigns this year. They include:

 

1. Babymigo X W Community: We partnered with the Access Bank W community to launch the W Baby Prep Masterclass, a 3 part masterclass to equip pregnant mothers with all-around pregnancy knowledge on nutrition, pregnancy trimesters, miscarriages and labour. Mothers had exclusive discounts and opportunities to join the Access Bank community and Babymigo’s PreggClass. 

 

1. Babymigo X BeaconHealth Diagnostics: In March, we partnered with Beacon Health to provide Babymigo mums an opportunity to leverage the 4D ultrasound scan at a discounted price. We also had impactful virtual sessions on the importance of diagnostic scans during pregnancy.

 

1. Babymigo X Ajinomoto Foods Nigeria: Per our commitment to improving the lives of African mothers, we partnered with Ajinomoto to enlighten mothers on the importance of breastfeeding and covered the launch of their new seasoning product, Deli Dawa.

 

1. Food Knot: We partnered with Food Knot for a Food drive campaign at Ogba, Lagos State. The campaign targeted single mothers, and 22,000 worth of foodstuff were distributed.

 

1. Marketing To Mums Campaign: This conference brought together global experts behind successful mom campaigns who shared insights on marketing, branding, and more across two informative panel sessions. Watch the conference recording here to learn more about strategic campaigns targeting mums.

 

1. Diaspora Campaign: Babymigo remains relentless in showing support for African mums worldwide. As such, we launched a campaign to cater to new African mums in the diaspora relating to pregnancy, motherhood and general parenting. The conference flagged off in the UK and will be transitioning to other corners of the world.  Stay tuned for the following locations. You can watch the UK campaign here.

 

1. Black Friday Campaign: For Black Friday, we held a week of discounts on our most sought-after products and services, including PreggClass, MomCircle, and our service listing for small businesses. 

 

• Mother’s Day Campaign: Who better to celebrate mothers than Babymigo? We ran discounts across MomCircle and PreggClass to support Nigerian mothers and curated other gift items for lucky mums. 

 

1. Babymigo X Pure Baby and Mama: To commemorate the graduation of our PreggClass mums, we partnered with Pure Baby and Mama, a baby cosmetic brand. Select mums won free baby care products, and others got a discount.

 

1. Babymigo X Mikulhealth: We partnered with Mikulhealth to empower and support graduating PreggClass mums in their postpartum journeys to aid faster recovery. 

 

1. Babymigo X Mamalait: Mamalait gave out free lactation products to support graduating PreggClass mums' breastfeeding journey.

 

1. Babymigo X Peak Milk: To cater to children aged 3-6, Peak Milk launched the 3-6 milk and a guide for parents to aid their toddler development. Learn more about how to develop your toddler here. 

 

1. 30 Best Places For Mums To Work: This initiative spotlights companies and businesses supporting Nigerian mothers in maintaining a healthy work-life balance. Learn more about the campaign here. 

 

Website Resources

 

In 2023, Babymigo became the hub for localised pregnancy, motherhood and parenting content for African parents. With the help of our medical team, we published over 500+ articles, guides and other medically verified website resources. We surpassed over 1 million reach in website searches by African parents. 

 

 

Newsletter Reach

 

We sent out weekly newsletter content with an expansive audience reach from new and existing subscribers. We also launched a section for African women trying to conceive in their fertility journey. Subscribe to our newsletter for localised resources on pregnancy, delivery, postpartum, motherhood, parenting and women’s health. Be the first to know about upcoming discounts on our products and services.  

 

Insights by Babymigo, a weekly newsletter targeted at communication professionals, experts and small businesses with a mum-centric audience, share new trends and strategic marketing tips to bolster your mum-centric business.  Subscribe to Insights by Babymigo here.

 

 

Virtual Sessions To Support African Parents

 

In 2023, we supported African mothers by organising engaging webinar sessions;  

 

• Babymigo X One Wellness Centre: Supporting women with PCOS and infertility 
• Babymigo X MISS: Everything you need to know about fibroids 
• Babymigo X Nigerians in the UK (NIUK)community: Cultures shocks in motherhood 
• World breastfeeding week: What I wish I knew about breastfeeding 
• How to navigate pregnancy as a first-time mum 
• Preventing pregnancy defects with the Beacon Health team
• Gender roles in the family
• Toddlers and teething with Dr. Funmi Adeniyi
• Ask a pediatrician with Dr.Amund Oluwatosin
• Motherhood and bossing it with Deborah Ezinma
• Babymigo Free WhatsApp class

 

A Peak Into Our Social Channels

 

2023 was a record-breaking moment for Babymigo.  We gained a  traction of 32,000 audience and surpassed over 10 million reach on all our content on Instagram.

 

Our LinkedIn channel has reached over 3,000 mum-centric brands, businesses and communications specialists. 

Our Facebook page garnered an exciting avenue for mums to connect and stay informed on trends, resources and discounts on our services. With over 2 million cumulative reactions and over 250,000 audience reach. Connect with us on Facebook.

 

We surpassed over 6,000 followers on TikTok by sharing localised resources and engaging our audience with stimulating, educational videos.

 

 

Babymigo achieved great fits this year, but we couldn't have accomplished this without your contributions. We will continue to be a beacon of excellence, an advocate for  African families, and a supporter of African mothers and their children. Thank you for being an integral part of the Babymigo journey. Have a happy new year filled with joy and happiness!